← Back to JournalBehind the Scenes 
The Story Behind Habibi — Our Most Beloved Scent
IKImran Khattak7 min read
Habibi began as a brief: warm, unisex, instantly recognizable but impossible to copy. Thirteen versions failed the test of wearing it for a full day.
Version fourteen opened with saffron and settled into sandalwood and soft amber—the moment our founder said it smelled like her grandmother's drawing room in Quetta.
“Some scents find you; Habibi found us.”
We locked the formula that week. Some scents find you; Habibi found us.
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