Our Story

Born in Quetta,
Made for the World

A fragrance house built on the belief that Pakistan deserves its own voice in the language of luxury scent.

1K+Happy Customers
7Signature Scents
4+Years of Craft
100%Pakistani Heritage
Illustration of diverse hands holding Razzaq Luxe fragrance bottlesQuetta, Pakistan · 2020
The Origin

A Dream Born in the Balochistan Mountains

Razzaq Luxe was founded with one conviction: that the rich, ancient olfactory culture of Pakistan — rose valleys, frankincense trade routes, saffron markets — deserved to be captured in bottles worthy of the world stage.

Our founder spent years training in perfumery, studying regional raw materials, and listening to what Pakistani men and women wanted to smell like. The result is a house line built for presence in our climate — Sporty, Habibi, Flourine, and Khan's Aura.

Timeline

Milestones

  1. 2020

    Razzaq Luxe is founded in Quetta, Balochistan, with a singular vision: to create world-class fragrances rooted in Pakistani heritage.

  2. 2021

    Launch of our debut collection — Sporty, Habibi, and Flourine — each crafted to reflect a distinct facet of the Pakistani spirit.

  3. 2022

    Khan's Aura joins the house line, inspired by the regal tradition of Baloch hospitality and the frankincense trade routes of antiquity.

  4. 2023

    We reach 1,000 happy customers across Pakistan, with growing interest from the Pakistani diaspora worldwide.

  5. 2024

    Razzaq Luxe debuts its first limited-edition seasonal release, further cementing our presence as Pakistan's premier luxury fragrance house.

Philosophy & craftsmanship

Each composition is balanced for our climate and occasions — bright openings, durable hearts, and bases that stay close without overwhelming. We listen to customers in-store in Quetta and refine the line with the same obsession that started the house.

Visit us

Our flagship boutique is in Quetta, Balochistan. Try the full signature line, ask for layering tips, or pick up your order in person. Saturday–Thursday, 10 AM – 8 PM PKT.

Contact us